Using a mix of merino wool and possum fur, Merino Snug create garments with a superior softness and warmth.
The possum is sourced from New Zealand, the fine merino, from Australia.
New Zealand possum is recognized world wide as an ecological fur, as well as one of the most luxurious.
Introduced in New Zealand in the early 1800s to start a fur trade, the possum has thrived in the lush vegetation.
Having no predators, the possums are on New Zealand’s three main islands, threatening native trees, plants and birdlife, including the kiwi, with extinction because their habitat is being destroyed by the estimated 70 million little blighters.